They say that a picture is worth a 1,000 words , is it worth 3,560 days?

I’m Gal Goldner, Co-founder and CEO of SitnStand – Portable Smart Rising Seat. Does this picture mean anything to you?

10 years ago, my friend (Iftah Geva) told me that he working on a device that could help another friend’s mother to stand up from her chair. It wasn’t a surprise to me because we both like to help and it wasn’t rare that people approached us for help, especially in technical issues. At the time, it seemed like a unique problem for a singular person (though, we quickly realized this issue is far more common than we thought).

Looking back, it’s difficult not to laugh at our naivety. We thought it would take us a year to develop the product – just one year, maybe two.

Difficulty standing up negatively impacts the quality of life. People, regardless their age, want to stay as independent as possible.

So, what does the picture have to do with it? This is the first shipment of the first batch of the mass production of the SitnStand, 10 years after we started on the product.


Why did it take so long to develop? It’s hard to explain (look for a longer answer in ‘our story’ blog post), but I think the main reason is because we tried to look at what the person with the difficulty needed and at what technology could offer but not what was already available in the market.

This approach took us on a wonderful journey, meeting with a lot of wise people and exploring research and development in the fields of ergonomics, user experience, and machinery.

We discovered independence is important to one’s self-esteem and dignity (and has nothing to do with the age of the person). With that understanding, we thought about what role the SitnStand would play in the daily life of the person, how the product should be designed in order to physically help and, at the same time, protect the user’s dignity.

10 years of up and down. I must admit that, from time to time, I almost gave up, but when we started testing with people that have difficulties, and saw the looks on their faces once they understood how their lives could be affected, those meeting helped me to understand the privilege that I been given to bring this device into the world.·