Rise of the Social Seniors revealed
• Older adults take to smartphones and tablets in record numbers.
• Half of internet users aged 65-74 have a social media profile
• But some older internet users lack confidence when online
Record numbers of older people are embracing smart and social technology, with a quarter of over-75s using tablet computers, and half of online
baby boomers taking to social media.
This year’s report shows striking growth in older people’s use of technology between 2015 and 2016. Baby boomers aged 65-74 are increasingly
connected, with four in ten (39%) using a smartphone, up 11 percentage points in a year.
There has been a sharp rise in over-75s using tablets, from 15% to 27%. And the use of smartphones among this age group has nearly doubled, from 8% to 15%.
Nearly half (48%) of internet users aged 65-74 now have a social media profile. Among over 75s, the proportion with a profile has nearly doubled – from 19% to 41%.
Around nine in ten (87%) social seniors aged over 65 opt for a Facebook account, but a smaller proportion use WhatsApp (6%) and Instagram (1%).
But while 44% of over-75s go online, more than half do not, and most of these (86%) have no plans to do so.
And 16% of internet users over 55 said they ‘never’ consider the data or privacy implications when posting photos online – the largest proportion to say ‘never’ among all age groups.
Some older internet users were also unsure about sponsored links in search results. A quarter (27%) of search engine users aged over 75 said they were unsure, and less than half (46%) felt able to identify sponsored links.
Similarly, awareness of personalised advertising seems to be lower among some older users – with seven in ten (72%) over 75s, and six in ten (60%) 65-74s saying they were unaware of this type of advertising, compared to the average of 44%.·