SitnStand is a Portable, Smart Rising Seat, Portable Lift Chair, developed to help the elderly maintain their independence as long as possible.

SitnStand Founders

Our Story

It all started 10 years ago when a friend asked the founders, “You’re creative inventors, right? Can you invent something to help my mother stand up from her couch and sit back down easily and safely?”
So, we built a product to help Dany’s mom and other elderly who had trouble getting up and down. It took much longer than we thought. We had to invent almost every part from scratch because we couldn’t find an air pump quiet enough, air pipes soft enough to sit on while pumping or a fabric that was flexible but stiff, and not slippery that would look good in any home, or restaurant.
10 years later, after more than 60,000 hours and 200 samples and prototypes, we are launching the SitnStand Portable Smart Rising Seat exclusively in the UK!

The Team

Gal Goldner and Iftah Geva have been best friends since their first year in high-school, and have stuck through their engineering studies and their first business together.
Gal and Iftah have been committed from day one of their entrepreneurial adventure to use their technological skills,

creativity, and passion to invent products that will help people.

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Gal Goldner | CEO

Mr. Goldner is the CEO & founder of SitnStand. He is an experienced entrepreneur with expertise in Human Technology Interaction design and complex engineering solutions. Gal holds more than 15 years of R&D and management experience. Before Life assistant, Mr. Goldner was an SCC Manager for 4 years at Intel. Gal holds a Mechanical Engineering BSc. from David Ben Gurion Negev University, Israel.

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Iftah Geva | Co-founder

Iftah is a genuine artist and an entrepreneur and a technology lover in his heart & soul.

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Elad Rom | VP Operation

Mr. Rom is the COO of SitnStand. Mr. Rom has 10 years of experiment in a variety of areas related to management, production and operation including 3 years as the CEO of Thermo-Rom. Mr. Rom holds a BSc. in Industrial Engineering from the Technion – The Israel Institute of Technology, Haifa Israel and has a deep understanding of manufacturing and production processes.

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Dani Zeevi | Strategic Advisor and Advisory Board member

Mr. Zeevi is a serial entrepreneur who founded and managed several companies (YCD Multimedia, Eco-Net). Dani has been a mentor to dozens of startups in the last few years. He previously managed an elite software team in the 8200 IDF Intelligence Unit. He has an MSc in Electrical Engineering (Honors) from Tel Aviv University.